Earlier this summer, LifeWorks was selected as one of three nonprofits to participate in the American Institute of Graphic Arts’ (AIGA) Changemaker Series.
The series united teams of creative professionals with nonprofits and social change organizations to use design thinking, sustainable frameworks and creative tools to help advance their mission. This is the first time the AIGA Changemaker Series has come to Austin, and we’re proud to have been part of the inaugural group (LifeWorks, Foundation for the Homeless and Texas Appleseed) selected to participate in such a unique opportunity.
On September 25, we celebrated the culmination of our research with a special project showcase centered on advocacy through design for people experiencing homelessness in Austin.
Our centerpiece project included an infographic with the steps LifeWorks is taking to end youth homelessness in Austin by making it rare, brief and non-recurring. We are continuing to work with the members of our design team to brand and develop a campaign around ending youth homelessness. Campaign elements include a logo, a webpage, videos and a new photography portfolio.
As part of the Changemaker Series, research around our Legacy Circle, LifeWorks core donor base, was also conducted to learn ways to increase philanthropic donations.
Research revealed that LifeWorks donors hold three principles of value:
How their contributions to LifeWorks are making an impact;
Presenting ways they can get involved with LifeWorks; and
Providing them with the content (photos, social media posts, etc.) they need to share our story among their personal and professional networks.
With their feedback, we are also continuing to work with members of our design team to improve the Legacy Circle member experience by updating our application, creating better engagement events and more.
To learn more about the series and AIGA, click here.